What is Local SEO? Local SEO is a search engine optimization (SEO) strategy (check out our What's SEO article for more of the basics of SEO) that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
Local SEO is the practice of increasing the search visibility of brick-and-mortar businesses — those with physical locations.
Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.
What is the difference between SEO and local SEO?
While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area.
Local SEO | what you need to know?
In fact, local SEO has a set of unique ranking signals, including:
The location that the person is searching from.
NAP citations.
Presence of Google My Business listing.
Keywords used in Google My Business profile.
Sentiment of online reviews.
Keywords used in online reviews.
Number of “check-ins” at that location.
Local SEO Ranking Factors 2021
Which of the listed factors are important for local SEO?
Google My Business. Arguably one of the most crucial local SEO ranking factors
Google My Business is a free tool, set up by Google to provide users with local businesses through Google Maps.
On-Page Signals.
Online Reviews.
Backlink Profile.
Online Citations.
Behavioural Signals.
Local Content.
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